Camp DayDreams is a not-for-profit organization that provides a week long summer camp, in August, for urban city youth that would otherwise not have an opportunity to go to summer camp due to expenses. The only expense that the families have to pay is the $100 registration fee for their child and then a $50 registration fee for every other child in that family.
One theory that supports this idea is social determinism; the theory that social interactions and constructs alone determine individual behavior. In other words, society needed new technology, a technology like Facebook, to quickly spread ideas and help grow companies like Camp DayDreams. For Camp DayDreams, Facebook is a tool used to accurately portray who they are as an organization to make them more appealing to their target audience. One could argue that the organization is taking on a persona similar to that of a single person. This meaning that they are using Facebook as an identity to reach out to those on the same platform, almost like they are trying to depict this idea that they are relatable to the person who is viewing their Facebook page. This could suggest that the organization feels the need to be just as likeable and recognized by others, like any other person using Facebook. Therefore, this results in the organization taking on traits that would resemble those of one person. For example, when promoting events and activities, they post in a way that a person would if they were inviting them to a party via Facebook. Needing and wanting “attention” and recognition.
Most people, including myself, have never heard of Camp DayDreams. I had no idea what Camp DayDreams was until I started volunteering their as my service site. I began managing their social media and website, and that’s when I realized how social media is a supplement to their identity. Unlike celebrities and musicians, Camp DayDreams’ social media profile does not differ from their real life persona. If anything, Facebook enhances the organizations presence and compliments its existence. The organization has built up a following on Facebook, made up of their sponsors, campers, volunteers and so many more. Camp DayDreams is who they are because of these supporters. So in a way, seeing all of these connections compliments or supplements their presence in a way that would be hard to portray without social media.
Even though Camp DayDreams has used social media such as Facebook, and many other social media platforms, the persona that is portrayed online does not accurately depict everything that the organization has to offer. In order to fully understand what the organization is about, you would have to participate in their summer camp. However, most people won’t go looking for opportunities; they want opportunities to come to them. Therefore, social media sites like these, for not-for-profit organizations will help them to stay relevant and get their message out there.